Browse articles from EyeWorld.org related to practice management. EyeWorld is the award-winning member publication of ASCRS. The magazine provides news and updates from the Society as well as clinical features in the areas of cataract, refractive, cornea, glaucoma, and practice management. It publishes quarterly with editorial direction from its medical editorial board and staff.

Medical branding: understanding the basics

Strategizing and executing an effective online campaign can be daunting, but myriad of tools are available to make this job easier. For a practice or ASC, the following are necessary: a website, a Google profile, active social media channels, and reputation management. These help brands develop, distribute, and communicate to targeted users.

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How physician leaders can harmonize with their management team

A physician’s concerns about administrative competency may be as much rooted in the physician’s supervisory skills as they are in issues of administrative competency. This article presented seven rhetorical questions physicians can ask themselves to understand their role in running a better practice.

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Win/win: contract negotiations for young ophthalmologists

For young ophthalmologists finishing their fellowship, choosing which practice to join can be a daunting task. The decision warrants expertise, time, and preparation. It is important to not be fearful but rather empowered about the decision. This article offers tips on interview prep, contract analysis, and more.

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Realistic resolutions for 2023

January is an important month for businesses, and arguably the most important month for achieving new year resolutions. Utilize time off during the holidays to analyze branding, employees, and operations. Executing the first month will set the stage for the rest of 2023, according to this article.

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Shaking off the business equivalent of “long COVID”

Practice volumes have returned, and efficiency has been re-established. The most fortunate practices have learned how to operate in a tighter labor market. But not all practices can make these claims. How can your practice finally shake off the lingering business equivalent of “long COVID?” This article presents six areas for consideration.

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First ophthalmology-specific GPO created

EyeProGPO is a newly established, ophthalmology-focused group purchasing organization created to make the acquisition of ophthalmic supplies more accessible for members of the group. It has partnered with the Outpatient Ophthalmic Surgery Society to provide its services as a free member benefit.

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