Browse articles from EyeWorld.org related to practice management. EyeWorld is the award-winning member publication of ASCRS. The magazine provides news and updates from the Society as well as clinical features in the areas of cataract, refractive, cornea, glaucoma, and practice management. It publishes quarterly with editorial direction from its medical editorial board and staff.
There are many frameworks available to help facilitate cybersecurity plans and so much advice and material online that it can result in analysis paralysis. A good place to start is with a standardized, well-supported framework to give you a map and what to do along the way, like the National Institute of Science and Technology Cybersecurity Framework (NIST CSF).
The Monday General Session at the ASOA Annual Meeting featured Joe Mull presenting “No More Team Drama: Ending Gossip, Cliques, & Other Crap That Damage Workplace Teams.”
This article includes a starter kit of questions to ask as a practice owner that you can refine and apply daily, weekly, and in some cases, monthly or annually in your practice.
Sessions on Monday at the ASCRS Annual Meeting included the Innovators General Session, the Winning Pitch Challenge, and various other symposia. The ASOA Annual Meeting held its second General Session.
Finding and hiring great employees has always required the ability to balance the “mostly science” of recruitment and the “mostly art” of selecting a finalist. Adding in a pandemic has shaken up the process further.
Looking at the yearlong impact on eyecare in 2020 allows practices to revisit and rearrange priorities to maintain healthy, stable, and durable ophthalmic businesses capable of generating pre-pandemic revenue levels, which many have yet to reach.
Practice communications with patients were already moving toward digital when possible, but the COVID-19 pandemic, which forced reduced in-office time and sought to eliminate physical touchpoints, pushed slow adopters forward.
Predatory open access publishing is a model where “editors” reach out to researchers who have published work available online and offer them the opportunity to submit an article for their journal that often has little to do with the writer’s field or is vague enough to almost make sense. The catch is the publication fee.
This may not be the year that COVID-19 “goes away” but rather the year that we use what’s been learned to dig in for the next phase of a longer fight than was ever expected. But even in this still hunkering-down year, practices have to continue to pursue their development plans.
Developing a 2021 medical marketing strategy that is designed to meet the needs of patients in the COVID-19 era requires a change of mindset. Place yourself in patients’ shoes, start identifying relatable 2021 experiences, and convert those into profitable marketing opportunities, as well as chances to improve patient care.