Browse articles on EyeWorld.org from the Practice Management section. EyeWorld is the award-winning member publication of ASCRS. The magazine provides news and updates from the Society as well as clinical features in the areas of cataract, refractive, cornea, glaucoma, and practice management. It publishes quarterly with editorial direction from its medical editorial board and staff.
While most practices have mastered the initial impact of COVID-19, a second phase of challenges has emerged. Staffing shortages, recruiting difficulties, and hostile patients are peaking as practices do their best to adjust to these new realities. Here are several ways to be well-prepared if hostility is directed at you by a patient.
There are many frameworks available to help facilitate cybersecurity plans and so much advice and material online that it can result in analysis paralysis. A good place to start is with a standardized, well-supported framework to give you a map and what to do along the way, like the National Institute of Science and Technology Cybersecurity Framework (NIST CSF).
The Monday General Session at the ASOA Annual Meeting featured Joe Mull presenting “No More Team Drama: Ending Gossip, Cliques, & Other Crap That Damage Workplace Teams.”
This article includes a starter kit of questions to ask as a practice owner that you can refine and apply daily, weekly, and in some cases, monthly or annually in your practice.
Finding and hiring great employees has always required the ability to balance the “mostly science” of recruitment and the “mostly art” of selecting a finalist. Adding in a pandemic has shaken up the process further.
Looking at the yearlong impact on eyecare in 2020 allows practices to revisit and rearrange priorities to maintain healthy, stable, and durable ophthalmic businesses capable of generating pre-pandemic revenue levels, which many have yet to reach.
Practice communications with patients were already moving toward digital when possible, but the COVID-19 pandemic, which forced reduced in-office time and sought to eliminate physical touchpoints, pushed slow adopters forward.
This may not be the year that COVID-19 “goes away” but rather the year that we use what’s been learned to dig in for the next phase of a longer fight than was ever expected. But even in this still hunkering-down year, practices have to continue to pursue their development plans.
Developing a 2021 medical marketing strategy that is designed to meet the needs of patients in the COVID-19 era requires a change of mindset. Place yourself in patients’ shoes, start identifying relatable 2021 experiences, and convert those into profitable marketing opportunities, as well as chances to improve patient care.
EyeWorld reached out to ASCRS members and members of the EyeWorld Editorial Board to ask how the pandemic has changed practices a year after the historic shutdown of elective medical procedures.