Browse articles on EyeWorld.org from the Practice Management section. EyeWorld is the award-winning member publication of ASCRS. The magazine provides news and updates from the Society as well as clinical features in the areas of cataract, refractive, cornea, glaucoma, and practice management. It publishes quarterly with editorial direction from its medical editorial board and staff.
Based on the authors’ experience in the field in practices around the world, this article offers a list of the basics for maintaining a better practice.
For ophthalmic practices to thrive in 2022, effective digital marketing strategies are a must. This article discusses a number of touchpoints every practice should consider when organizing and strategizing digital efforts.
While most practices have mastered the initial impact of COVID-19, a second phase of challenges has emerged. Staffing shortages, recruiting difficulties, and hostile patients are peaking as practices do their best to adjust to these new realities. Here are several ways to be well-prepared if hostility is directed at you by a patient.
There are many frameworks available to help facilitate cybersecurity plans and so much advice and material online that it can result in analysis paralysis. A good place to start is with a standardized, well-supported framework to give you a map and what to do along the way, like the National Institute of Science and Technology Cybersecurity Framework (NIST CSF).
The Monday General Session at the ASOA Annual Meeting featured Joe Mull presenting “No More Team Drama: Ending Gossip, Cliques, & Other Crap That Damage Workplace Teams.”
This article includes a starter kit of questions to ask as a practice owner that you can refine and apply daily, weekly, and in some cases, monthly or annually in your practice.
Finding and hiring great employees has always required the ability to balance the “mostly science” of recruitment and the “mostly art” of selecting a finalist. Adding in a pandemic has shaken up the process further.
Looking at the yearlong impact on eyecare in 2020 allows practices to revisit and rearrange priorities to maintain healthy, stable, and durable ophthalmic businesses capable of generating pre-pandemic revenue levels, which many have yet to reach.
Practice communications with patients were already moving toward digital when possible, but the COVID-19 pandemic, which forced reduced in-office time and sought to eliminate physical touchpoints, pushed slow adopters forward.
This may not be the year that COVID-19 “goes away” but rather the year that we use what’s been learned to dig in for the next phase of a longer fight than was ever expected. But even in this still hunkering-down year, practices have to continue to pursue their development plans.
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