Browse articles from the EyeWorld July 2021 issue. EyeWorld is the award-winning member publication of ASCRS. The magazine provides news and updates from the Society as well as clinical features in the areas of cataract, refractive, cornea, glaucoma, and practice management. It publishes quarterly with editorial direction from its medical editorial board and staff.
Finding and hiring great employees has always required the ability to balance the “mostly science” of recruitment and the “mostly art” of selecting a finalist. Adding in a pandemic has shaken up the process further.
Looking at the yearlong impact on eyecare in 2020 allows practices to revisit and rearrange priorities to maintain healthy, stable, and durable ophthalmic businesses capable of generating pre-pandemic revenue levels, which many have yet to reach.
Practice communications with patients were already moving toward digital when possible, but the COVID-19 pandemic, which forced reduced in-office time and sought to eliminate physical touchpoints, pushed slow adopters forward.