April 2019


The value of an ASOA member in your practice

by Suzanne Kitts ASOA Manager of Strategic Initiatives

The more informed your practice management team, the more efficiently they run operations, scheduling, revenue cycles, productivity, human resources, clinic flow, and more. Whether you employ a seasoned administrator/CEO with multiple department head reports or a newer practice manager with a small team, those you partner with to lead and oversee your ophthalmology business face internal and external challenges every day.
The American Society of Ophthalmic Administrators (ASOA), a strategic partner of ASCRS, helps administrators and practice management staff meet those challenges through knowledge, network, expertise, and advocacy. With access to a broad collection of content, ASOA members—and the practices they serve—gain a competitive advantage to achieve and maintain professional and practice success.
When asked why he encourages his staff
to belong to ASOA, Thomas Samuelson, MD, ASCRS president, said, “ASOA provides unparalleled business management expertise in this rapidly changing ophthalmic industry. Our administrative team relies heavily on ASOA to stay apprised of the latest updates in practice management. Membership in this unique society makes our practice stronger and more efficient.”

Intrinsic value for your practice; professional growth for your management team

ASOA members consistently rank EyeMail’s professional online discussion forums, where pressing questions are answered by experts and peers, as the most valued member benefit. More than 349 ASOA members have challenged themselves to earn ASOA’s Certified Ophthalmic Executive (COE) credential, elevating and codifying their knowledge to run the business side of the practice. ASOA members give high ratings for in-person professional education at the Annual Meeting and regional meetings where they build key relationships and take advantage of on-demand webinars and podcasts. The award-winning magazine Administrative Eyecare (AE) and the ASOA Resource Library are full of practical tools and resources available only through ASOA. The ASOA Learning Center and one-on-one assistance meeting regulatory requirements are other valued member benefits. ASOA members also enjoy exclusive access to ASOAnalytics for ophthalmic practice benchmarks and compensation studies to help make data-driven decisions. For coding and billing advice, members get answers from experts through EyeMail and the Coding Consult e-newsletter. Those new to practice management can take advantage of the Administrator Beginners Circle that highlights resources most relevant to them.
Encourage your practice administrator and practice management team to visit ASOA.org to join today for access to these and other opportunities for professional growth.

Contact information

Kitts: suzanne@asoa.org

In memoriam

Ernest “Ernie” Bargmeyer, MD
March 27, 1933–February 5, 2019

Richard Hopkins, MD
July 5, 1944–February 1, 2019

Jack Kanski, MD
August 5, 1939–January 5, 2019

Wiley Kemp Livingston Sr., MD
March 21, 1921–February 13, 2019

Hansi Rademacher Patience, MD
June 21, 1925–February 10, 2019

Edward Saradarian, MD
May 10, 1930–January 8, 2019

Roy “Steve” Statton, MD
December 3, 1921–January 6, 2019

Carl Wetzig, MD
November 1, 1947–February 8, 2019

In this space, EyeWorld honors the lives of ophthalmologists who have died recently. To recognize an ophthalmologist here, please send the name, post-nominal letters, birth and death date, and any other pertinent information to liz@eyeworld.org.

The value of an ASOA member in your practice The value of an ASOA member in your practice
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