October 2012




Eye Surgery Education Council helps connect patients with ASCRS member eye surgeons

by Cindy Sebrell ASCRS•ASOA Director of Public Affairs


Online search tool helps patients identify qualified ophthalmologists

It's been written many times that the quickly changing U.S. population demographics will result in expanded demand for cataract services in the coming years. While the rising tide might be expected to lift all ships, the internet has enabled patients to become increasingly savvy and selective in their choice of surgeons.

The ASCRS Foundation's Eye Surgery Education Council (ESEC) is working hard to connect these patients with qualified ASCRS member surgeons and to provide answers to many commonly asked patient questions. Developed and funded by the Foundation, all ESEC activity is supervised by a medical advisory board of prominent independent ophthalmologists and draws upon a nationwide bureau of medical experts to spearhead its educational initiatives. It is a trusted source that patients can rely on when they have questions about eye surgery or need to find an eye surgeon. Through the ESEC website (www.eyesurgeryeducation.org), patients have access to accurate, non-branded information developed by some of the nation's leading ophthalmologists. They can also find nearby ASCRS member surgeons with the help of a search tool.

In addition to providing answers to commonly asked questions, the site contains in-depth interviews, testimonials, surgical animations, and definitions of medical terms, along with related links and downloads. The "Find a Surgeon" search tool enables patients to search for ASCRS member ophthalmologists simply by entering their zip code. ASCRS believes that its member services, including the annual Symposium & Congress, publications, listservs, and MediaCenter, offer its member surgeons an educational advantage in the marketplace. The ESEC and its Find a Surgeon function provide an opportunity to demonstrate that advantage to prospective patients.

How can being a member of ASCRS help your practice? Have your practice and contact information included in the Find a Surgeon online tool. Include a link to the ESEC in the frequently asked questions section of your website. Include the ASCRS logo on your website to assure prospective patients that you are a member so that they know you have access to the latest surgical innovations and best practices in the field.

Let your local media know that you are an ASCRS member and encourage patients to find more information on the ESEC website. Templates for press releases and sample language are available upon request.

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Eye Surgery Education Council helps connect patients with ASCRS member eye surgeons Eye Surgery Education Council helps connect patients with ASCRS member eye surgeons
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