Laureen C. Rowland joins ASOA as executive director

Laureen C. Rowland joined the American Society of Ophthalmic Administrators (ASOA) as executive director in early December.
"Ms. Rowland has an impressive record in association management for medical societies and trade associations, and we look forward to her contributions in sustaining and expanding the value of ASOA to its members," said Lisa Gangi, C.O.E., ASOA president. In terms of immediate goals, Ms. Rowland emphasized the need to sustain and expand membership by providing greater value to members. "It's very important to make sure that our value is communicated to members on an ongoing basis," Ms. Rowland said. "Moreover, we shall continue to innovate and offer new products and services to members to help them navigate the uncertainties they face as the economy and regulatory environment continues to change." Her most recent position was with GAMA International, an international insurance/financial services trade association where she served as senior director of operations and chief of staff. She has also served as the executive director of the International Society of Analytical Cytology, as well as the American College of Medical Physicists.
Ms. Rowland is a graduate of Virginia Tech with a degree in sociology and has been in association management for 30 years. She started as an assistant at a trade group, and since that time has managed several trade and professional organizations as deputy executive director or executive director.